I'm not sure about the elliptical shape on the feed pellets but the hooker pellets are like 'seconds' from the pellet factory.
They're full of oil though and have a cracking scent. I've used them the 3 times I've been on the Dane this season and caught well every time - 9 barbel to 7.2 and 13 chub to 3.14 almost all on the spicy sausage or halibut flavours.
They hair rig a treat and you could probably side hook them on a big hook. £2.99 a tub in Trafford Angling and enough in a tub to keep you in hookbait for a few months. I'm going to try the paste as a wrap next and see what that does.